What does B2C mean?
B2C stands for “Business to Consumer.” It describes a type of commerce where businesses sell products or services directly to individual customers. This is quite common in retail, where you can see it happening every day, like when you buy clothes from a store or order food online.
How does B2C work?
In B2C transactions, the process usually involves several steps:
- A business creates a product or service that it wants to sell.
- The business markets its product to attract customers, often using advertising on social media or other platforms.
- Customers browse the options, make their choice, and complete the purchase, usually through a website or a store.
- After the purchase, businesses often provide customer service to help with questions or problems.
What are some examples of B2C?
Here are a few everyday examples of B2C:
- Buying a book from an online bookstore.
- Ordering a pizza through a food delivery app.
- Purchasing clothes from a retail website.
These examples show how businesses reach out to individual customers to sell their products and services directly, making it an essential part of our shopping experience.
